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2019-01-11 15:56
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近日,安博臣下属公司——深圳市安博臣科技有限公司申的“ANBOSON”商标,顺利通过中国香港特别行政区商标总局的审定,成功下发商标证书,商标编号为303886291。这是“ANBOSON”商标继欧盟成功注册之后,又在香港注册成功。  ShenzhenANBOSONTechnologyCo.,Ltd,asubsidiarycompanyofANBOSON,ispleasedtoannouncethatithassuccessfullyregisteredtrademark“ANBOSON”inIntellectualPropertyDepartmentofHongKongS.A.RChinawithtrademarknumber“303886291”,whichcameafteritsregistrationintheEU.    安博臣一向特别重视商标品牌战略,此次“ANBOSON”注册成功并核发商标注册证,是安博臣国际品牌建设的重要里程碑,也凝聚着全体安博臣人员的智慧和劳动,体现着公司的经营成果。“ANBOSON”香港商标的使用,将提升香港安博臣公司在客户、代理商心中的信任起到重要作用,它是品牌战略的坚强后盾,一定会成为产品质量的象征,成为信誉的象征!   ItisknownthatANBOSONpeoplealwaysconcentratetheirthoughtsonthetrademarkandbrandstrategy.Thesuccessof“ANBOSON”trademarkregistrationinHongKongmarksasignificantmilestoneforglobalizationofANBOSONbrandandit’salsoaresultofwell-establishedcompanymechanismaswellascoordinatedwisdomandeffortsfromallofANBOSONstaff.Therewillbehigherbrandrecognitionamidcustomersandagentstowards“ANBOSON”followingitstrademarkregistrationinHongKong,whichisanimportantsteptoglobalbrandcampaigncharacterizedbygoodproductsqualityandsoundcompanyreputation.      香港是亚洲的国际大都市,是世界著名的金融、贸易、航运中心,在国际贸易及物流运输中发挥着不容忽视的重要作用。安博臣旗下3家公司:深圳市安博臣科技有限公司,深圳市安博臣实业有限公司,安博臣(香港)科技有限公司。HongKongisaninternationalmetropolisinAsia,functioningasaninternationalfinancial,tradeandshipcentrethatplaysasignificantroleininternationaltradeandlogisticstransportationdevelopment.TherearethreesubsidiarycompaniesforANBOSONincludingShenzhenANBOSONTechnologyCo.,Ltd,ShenzhenANBOSONIndustriesCo.,LtdandANBOSON(HK)TechnologyCo.,Ltd.        香港安博臣是深圳安博臣科技对国际贸易的交易窗口。此次“ANBOSON”商标在香港的成功注册,不仅有利于安博臣在海外的商标保护,维护本公司的知识产权权益,极大地提升品牌建设竞争力,更提高了品牌和国际市场知名度,是实现安博臣全球化发展的又一次重大突破!ANBOSON(HK)TechnologyCo.,LtdcomesatatimewhenallinternationalordersproductsfromShenzhenANBOSONTechnologyCo.,LtdaresenttoitsHKwarehouseandthenexportedworldwide.Theideaisreinforcedthat“ANBOSON”registrationinHongKongisbeneficialtoitstrademark&intellectualpropertyprotectionanditalsomarksanewphaseinenhancingbrandcompetitiveness,brandvoiceandinfluencearoundtheworld.     在接下来的时间里,“ANBOSON”品牌在香港安博臣对国际贸易相关的网站、包装等的LOGO也将逐步更换。香港安博臣在接下来的对外贸易中,将逐步减小为客户OEM其他品牌,更多的以自己的品牌形象呈现给客户。“ANBOSON”是安博臣打造安防视频监控生产、销售的一张名片,也意味着安博臣(香港)独特的商业经营模式得到了认可!MarketingstrategywillbeadoptedsoonintermsofbuildingindependentwebsiteandLOGOforANBOSON(HK)TechnologyCo.,Ltd.Infollowingforeigntradeprocess,gianteffortswillbemadeby“ANBOSON”targetingitsownbrandrecognitioninsteadofOEMservicesforclients,auniquemovethatwillreaffirmthetrustofANBOSONbrandinvideosurveillanceindustry.     企业的品牌和企业自身之间是相互促进,相辅相成的。企业自身的发展壮大促进了企业品牌的强大,而企业品牌的知名度与竞争力的不断上升也进一步推动了企业的发展。这符合市场经济的特征,也是市场竞争的必然结果,这意味着要打造自己的优秀品牌,安博臣的管理者和每一个员工都要更加具备责任心与抗压能力,更加重视工艺细节化与精益求精,以产品品质推动提升品牌价值。因为能力越大,品牌越大,责任也就越大。只有追求卓越,方能成就行业标杆品牌。 Companybrand,whichisbasedoncompanydevelopment,canalsopromotethedevelopmentofacompany.Rapiddevelopmentofacompanycanimproveitsbrandprofilegreatlyandit’ssametruethathighercompetitivenessandreputationofcompanybrandremainasadrivingforceforcompanydevelopment.Suchconcept,fittinginwithmarketeconomyasaconsequenceofmarketcompetition,tellsusthatit’sakindofattitudeconstantlystrugglingwithpressureinattempttoimproveproductsqualityineveryprocessthatallANBOSOstaffshouldholddeartobuildANBOSONasanexcellentbrand.WebelievegreaterabilityandhigherbrandleadtomoreresponsibilitiesandconstantpursuitofexcellencebyallofANBOSONstaffcanbuildANBOSONasabenchmarkbrandintheindustry.
2019-01-11 15:55
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为了进一步拓展海外业务领域,提高公司品牌国际知名度,安博臣公司近期采取多项措施积极推进“走出去”战略,充分调动员工出国积极性,深耕细作海外市场,加快全球运营。 Anumberofstrategicplans,whichincludeputtingforward‘GoingOut’initiativebymotivatingemployeestotravelabroadforinternationalmarketing, havebeenmappedoutinANBOSONinanattempttoexpandbusinessabroadandboostbrandglobally.       由于安博臣品牌一直以来在印尼市场获得高度认可,同时考虑到印尼作为“一带一路”的重要国家,其视频监控市场未来发展前景十分乐观,安博臣最终决定将印尼作为海外品牌深耕塑造第一站并派遣一批业务精英向印尼进军,进一步开拓当地市场。为了整合当地有利资源优势,加强与当地企业交流与合作,安博臣高层人员还做出大胆经营举动——与当地一家合作已久的大型代理商合伙投资办厂。 Asoneofimportantcountryalongtherouteof“OneBelt,OneRoad”initiative,IndonesiawasselectedasthefirstoverseasmarketwhereANBOSONbegantocarryoutits“GoingOut”strategybyassigningsalesrepstomarchintolocalmarketforfurtherbusinessdevelopment. AgreatandboldmovewasalsomadebyANBOSONtocooperatewithabiglocalagentinIndonesiaforbuildingaJakarta-basedCCTVcamerafactory,whichisbelievedtobuildstrongerbondsbetweenANBOSONandlocalcompaniesaswellasdrivingmorebusinessopportunitiesthroughtappingintolocaladvantageousresources      印尼作为全球10大经济体之一,是东南亚最大的三个视频监控市场之一,伴随大型基础设施和制造业的投资拉动,印尼视频监控市场预计在未来几年将会得到快速增长。但据相关调查显示,印尼视频监控市场集中度较低,前15大供应商占市场总营收不到50%,加上工业基础薄弱,科技水平较低,相当多的工业制成品都依赖进口,这对于中国企业进军印尼市场无疑是一大利好消息。 Indonesia,amongthe10biggestglobaleconomicentities,isalsooneofthreebiggestvideosurveillancemarketsinSoutheastAsiacountries.ThedemandtowardsvideosurveillanceproductsinIndonesiaisexpectedtoriserapidlyinfollowingseveralyearsasaconsequenceofhigherinfrastructureinvestment.OpportunitiesallowedforChinesecompaniestotapintoIndonesianvideosurveillancemarketarealsobroadfromperspectiveoflowconcentrationratioforIndonesianvideosurveillanceindustry(theamountoftotalsalesfromtop15suppliersaccountsforlessthan50%ofoverallmarketrevenues),plusanothertruththatmanyindustrialgoodsinIndonesiadependonimportduetoitsweakindustryfoundationandunderdevelopedtechnology.          经过周密的市场调查和双方沟通协商后,新工厂最终落址印尼雅加达。安博臣将主要负责提供工厂设备和技术支持,当地代理商则负责提供工人,目前正紧密筹备新工厂各项事宜。安博臣雅加达工厂将集视频监控产品的生产、销售和服务为一体,为印尼以及周边东南亚市场提供高质量的OEM,ODM服务。 Afteradetailedmarketinvestigationwasconducted,ANBOSSONmadeanagreementwithlocalagenttobuildnewfactoryinJakarta,capitalofIndonesia.ConstructionworkisnowunderwaywithequipmentsandtechnicalsupportprovidedbyANBOSONbutworkerssuppliedbyagent. ANBOSONIndonesiancompany,whichwillfocusonproduction,salesandserviceofCCTVcameraproducts,canofferOEM/ODMserviceforcustomersinIndonesiaandneighbouringSoutheastAsiacountries.       新工厂的建成不仅对带动当地经济的发展,解决当地就业问题做出积极贡献,同时将有效地加强安博臣公司在印尼视频监控市场的领导地位,能够有效地满足印尼以及东南亚国家对高质量视频监控产品的需求。此外,安博臣雅加达工厂成立也是安博臣品牌建设的重要里程碑,将极大地提高安博臣品牌在印尼以及周边东南亚国家市场的知名度与影响力。 ImplementationoffactoryconstructionwillmakesomecontributionstolocaleconomicdevelopmentandemploymentaswellasleveragingANBOSON’sleadershipinlocalvideosurveillancemarketbyprovidinghighqualityCCTVcamerastoIndonesiaandneighbouringSoutheastAsiacountries.ItwillalsomarkanimportantmilestoneinimprovingANBOSONbrandvoiceandinfluenceinIndonesiaandneighbouringSoutheastAsiacountries.      为了加大安博臣雅加达公司品牌宣传力度,我司将于今年8月参加在印尼雅加达举行的电子展,届时将向来自各国的客户展示安博臣最新的视频监控产品,加深安博臣产品在印尼及周边市场的知名度与影响力。 AbusinessplanthatANBOSONwillattendelectronicsexhibitionheldinthisAugustinJakarta,isanothergreatmovetofacilitateANBOSON’sstrategicpartnershipswithlocalcompaniesandalsoimproveANBOSONbrandreputationandinfluencearoundtheworld.      安博臣将持续自主品牌海外市场的开拓并将全面启动“走出去”品牌推广策略与“双赢”的渠道经营策略,在全球区域内进行品牌深耕塑造,为全球客户提供高品质的视频监控产品以及一流的售后服务。 ThesuccessofIndonesiamarketingjustformsapartoftakingANBOSONbusinesstoagloballevelthroughinternationalmarketingbasedon“GoingOut”initiativeandawin-wingame,benefitingpeoplearoundtheworldwithhigh-qualityvideosurveillanceproductsandfirst-classafter-salesservice.
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