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香港商标注册成功Successfully registers trademark in Hong Kong

作者:安博臣日期:2017-03-27

   

 

   近日,安博臣下属公司——深圳市安博臣科技有限公司申的“ANBOSON”商标,顺利通过中国香港特别行政区商标总局的审定,成功下发商标证书,商标编号为303886291。这是“ANBOSON”商标继欧盟成功注册之后,又在香港注册成功。 

 

Shenzhen ANBOSON Technology Co., Ltd, a subsidiary company of ANBOSON, is pleased to announce that it has successfully registered trademark“ANBOSON”in Intellectual Property Department of Hong Kong S.A.R China with trademark number “303886291”, which came after its registration in the EU.

 

      安博臣一向特别重视商标品牌战略,此次“ANBOSON”注册成功并核发商标注册证,是安博臣国际品牌建设的重要里程碑,也凝聚着全体安博臣人员的智慧和劳动,体现着公司的经营成果。“ANBOSON”香港商标的使用,将提升香港安博臣公司在客户、代理商心中的信任起到重要作用,它是品牌战略的坚强后盾,一定会成为产品质量的象征,成为信誉的象征!

     It is known that ANBOSON people always concentrate their thoughts on the trademark and brand strategy.The success of“ANBOSON”trademark registration in Hong Kong marks a significant milestone for globalization of ANBOSON brand and it’s also a result of well-established company mechanism as well as coordinated wisdom and efforts from all of ANBOSON staff. There will be higher brand recognition amid customers and agents towards“ANBOSON”following its trademark registration in Hong Kong, which is an important step to global brand campaign characterized by good products quality and sound company reputation.

     

      香港是亚洲的国际大都市,是世界著名的金融、贸易、航运中心,在国际贸易及物流运输中发挥着不容忽视的重要作用。安博臣旗下3家公司:深圳市安博臣科技有限公司,深圳市安博臣实业有限公司,安博臣(香港)科技有限公司。

Hong Kong is an international metropolis in Asia, functioning as an international financial, trade and ship centre that plays a significant role in international trade and logistics transportation development. There are three subsidiary companies for ANBOSON including Shenzhen ANBOSON Technology Co., Ltd, Shenzhen ANBOSON Industries Co., Ltd and ANBOSON(HK) Technology Co., Ltd.        

       香港安博臣是深圳安博臣科技对国际贸易的交易窗口。此次“ANBOSON”商标在香港的成功注册,不仅有利于安博臣在海外的商标保护,维护本公司的知识产权权益,极大地提升品牌建设竞争力,更提高了品牌和国际市场知名度,是实现安博臣全球化发展的又一次重大突破!

ANBOSON(HK) Technology Co., Ltd comes at a time when all international orders products from Shenzhen ANBOSON Technology Co., Ltd are sent to its HK warehouse and then exported worldwide. The idea is reinforced that“ANBOSON”registration in Hong Kong is beneficial to its trademark&intellectual property protection and it also marks a new phase in enhancing brand competitiveness, brand voice and influence around the world.

 

       在接下来的时间里,“ANBOSON”品牌在香港安博臣对国际贸易相关的网站、包装等的LOGO也将逐步更换。香港安博臣在接下来的对外贸易中,将逐步减小为客户OEM其他品牌,更多的以自己的品牌形象呈现给客户。“ANBOSON”是安博臣打造安防视频监控生产、销售的一张名片,也意味着安博臣(香港)独特的商业经营模式得到了认可!

Marketing strategy will be adopted soon in terms of building independent website and LOGO for ANBOSON(HK) Technology Co., Ltd. In following foreign trade process, giant efforts will be made by “ANBOSON”targeting its own brand recognition instead of OEM services for clients, a unique move that will reaffirm the trust of ANBOSON brand in video surveillance industry.

 

       企业的品牌和企业自身之间是相互促进,相辅相成的。企业自身的发展壮大促进了企业品牌的强大,而企业品牌的知名度与竞争力的不断上升也进一步推动了企业的发展。这符合市场经济的特征,也是市场竞争的必然结果,这意味着要打造自己的优秀品牌,安博臣的管理者和每一个员工都要更加具备责任心与抗压能力,更加重视工艺细节化与精益求精,以产品品质推动提升品牌价值。因为能力越大,品牌越大,责任也就越大。只有追求卓越,方能成就行业标杆品牌。 

Company brand, which is based on company development, can also promote the development of a company. Rapid development of a company can improve its brand profile greatly and it’s same true that higher competitiveness and reputation of company brand remain as a driving force for company development. Such concept, fitting in with market economy as a consequence of market competition, tells us that it’s a kind of attitude constantly struggling with pressure in attempt to improve products quality in every process that all ANBOSO staff should hold dear to build ANBOSON as an excellent brand. We believe greater ability and higher brand lead to more responsibilities and constant pursuit of excellence by all of ANBOSON staff can build ANBOSON as a benchmark brand in the industry.

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